Walking throughout the Humanities building here at UTK, it's not uncommon to see bulletin boards full of advertisements and visual arguments. This one in particular features a bold red background, subtle black tints and fading, and stark white font that is bound to turn heads. The intended audience is likely young adults, as seen through its use of color, rebellious font, and flirtatious text. The purpose of this argument is first, of course, to persuade viewers to buy "Hyper G" pens. Additionally, however, the company tries to get the audience to associate their product with romance (the text begins with a proposal of substance in relationships) and "free stuff" and added benefits. The method they use is this taunt, that if you look into this company of recycled-material pens, you could get free stuff. Using pathos in a seductive manner, using logos to connect the audience with sweet promises, and using ethos to present this company/ product as a trusting "boyfriend / romantic partner," YourSmoothestLine.com gets intimate and makes a mildly effective rhetorical argument.
Still Kicking Around
17 years ago
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